Advertisers and young people... (graded)

I think that emotional appeal is so effective with young people because they are in the stage of trying to fit in or even trying to be better. They feel more motivated to be better than what people expect of them and this makes them more vulnerable to advertisers. They also are not as versed in advertising schemes as one that is maybe 40 years old. After time, people realize that using emotional appeal change the way people think about something, and advertisers use this to their advantage. Younger people are drawn into this “hook” because it will help them sell what they are selling.