Advertising to Young People

Most celebrities these days are between the ages of 18-34. These celebrities are always focused on how they look especially at the big events like the Grammy Awards or the Academy Awards etc. How these people are portrayed in magazines or tabloids is kind of like advertising in a way. These magazines or tabloids show pictures of who they think are the "best-dressed" or "worst-dressed". The idea of beauty (and what it represents) to regular people seems to refer to what the celebrities are wearing (styles that are in), how thin they are (or aren't), and what hair styles to wear just to name a few. With this age range typically being single, how they look to the opposite sex is extremely important to them. Looking just right and feeling confident about yourself could land you a husband/wife. Advertising giants like Maybelline, Cover-Girl, Crest, and L'Oreal are likely to promote younger and healthier looking skin, fuller and sexier hair, and brighter and whiter teeth for this audience to get them to purchase their products. Alcohol related television commercials like Captain Morgan or Coors Light (just to name a few) promote using their products (in moderation of course) to have a good time at parties and bars, being depicted as places to meet a sexy man or woman. How we feel about ourselves determines our self-confidence. If our self confidence is high it make us more appealing to others. I think that advertisers target this audience because they are more likely to "fall for" what they promise.

Advertisers and young people... (graded)

I think that emotional appeal is so effective with young people because they are in the stage of trying to fit in or even trying to be better. They feel more motivated to be better than what people expect of them and this makes them more vulnerable to advertisers. They also are not as versed in advertising schemes as one that is maybe 40 years old. After time, people realize that using emotional appeal change the way people think about something, and advertisers use this to their advantage. Younger people are drawn into this “hook” because it will help them sell what they are selling.